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All Alumni e-Newsletter

The Brief: Redesign the all-alumni e-newsletter, formally know as alumni news. This improved e-newsletter would need to be a convey information logically and cohesively, and be in compliance with current brand standards.

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Featured above is the previous e-newsletter (2012-July 2017)

The first step in the process of redesigning the newsletter (after defining our goals) was to re-name it. A few options were discussed, and the following e-banner sketches were presented to a sampling of alumni for feedback. 

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Then, we started to build out the sections, meeting with a writer and web developer to iron our the details and discuss the most appropriate ways to communicate the content. 

 

The final product is featured at the top, but a still from the newsletter is below. 

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